Tobacco
We have the industry’s strongest and most diverse brand portfolio, led by Marlboro, the world’s number one selling brand, and L&M, the third most popular global brand. Overall, seven of the top 15 international brands in the world are produced by Phillip Morris.
Our Brands
Marlboro
Marlboro has been the world’s number one cigarette brand since 1972 and is one of the most powerful trademarks among all consumer products. In 2012, Marlboro’s volume outside the United States was 301.6 billion cigarettes [1], which makes it bigger than the next two largest brands combined. In fact, Marlboro’s volume exceeds that of the top four global drive brands of British American Tobacco (BAT) combined, and the total of Japan Tobacco International’s (JTI) four global focus brands.
In 2008, Philip Morris International (PMI) implemented a new brand architecture forMarlboro with three defined identities: Flavor, Gold, and Fresh. Marlboro Flavor focuses on the brand’s rich flavor, Marlboro Gold explores new dimensions in smoking, and MarlboroFresh brings adult consumers innovative taste sensations.
Key initiatives within the architecture include Marlboro Filter/Flavor Plus, Marlboro Gold Touch, Marlboro Ice Blast and Marlboro Black Menthol.
L&M
L&M originated in the United States in 1953. In 2012, L&M was ranked as the third best-selling international cigarette brand outside the United States and China, with a 2012 shipment volume of 93.7 billion units.
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