Created by the company Liggett & Myers
in 1953, L&M
is a brand of cigarettes
produced by Altria Group, Inc.
(previously known as Philip Morris Companies, Inc.). “L&M” is one of the earliest, perhaps the earliest brand to have a filter that was not a one sided filter. When the “L&M” brand was launched, their motto was American cigarettes of the highest quality with the best filter.
When their success in the American market was solidified, Liggett Group made a proposal to take the “L&M” international. The brand is popular in Latin America
, central and northern Europe
, the Arab World
and the far east and south Asia
. They were not very common in the continental US until a new roll out made them available in October 2007, and are still not very popular in the United Kingdom
. According to the information of the independent agency of field investigation “Business Analytics”, the second quarter of 2007, Phillip Morris brands took the first place in 25 Russian cities with a market share of 29.92%.